These are the 20 things we did when working on our webinar
to follow the content rules.
- Ask,
yourself, Whats keeping our customers up at night? or What information do
our customers want?
·
They want the real life information, the
information that is true to heart, and you can relate to.
- Create
momentum. Your goal should be to educate or inspire your customers, and to
be a resource to them. What do you want your audience to take away from
the webinar?
·
-We want our audience to take valuable
information about interviewing and really use this when going to an interview.
We are educating our audience.
- Go big
or go tactical. There are two different types of webinars: how-to webinars
that offer specific tactical information and inspirational or strategic
seminars that often feature big names in business.
·
We did a how to webinar that is tactical and
loaded with information.
- Create
your webinar registration form wisely. Make sure it captures relevant
information without making the form so long that the visitor would abandon
the registration.
·
-We put our ebook, informative link, and this
document in our registration form, and also filled out our reflection on our
info for the registration.
- Write
the story. Get your key points and logical flow written before even
creating the presentation.
·
We all planned our presentations, researched and
wrote up what we are all planning to say.
- Show;
don't tell. Webinars allow you to add voices, images and sound and create
something that teems with life. So use case studies, stories, or
colorful anecdotes to express your ideas.
·
We use ourselves, researched information, music,
and slides to really show our ideas and bring them out for the viewers to see.
- This
is a really important, critical point! Compelling titles are very
important! The title draws the audience in to watch your webinars.
·
How to land your dream job, how compelling is
that. It will draw people in to watch our webinar.
- Find a
compelling speaker. No one wants to listen to a boring speaker.
·
Our speakers are informative, and humorous. We
tend not to be very boring, but yet amusing.
- Moderators
matter. You want a good moderator that improves the experience for the
audience. You want someone that will keep the webinar moving, paying
attention to the feedback or audience chat. They need to help the vague
questions get more specific and ignore the inappropriate questions.
·
Justin is a great moderator. He can answer
questions very thoroughly and will be humorous and keep the group going.
- What
about video? If you add any video but make sure the video is short and
truly relevant to the topic.
·
Our video is relevant, it is our whole group
doing their part by speaking about a specific part of this webinar.
- Practice
and rehearse. Schedule a rehearsal ahead of the live webinar so the
speaker and moderator feel comfortable with the platform and controls.
Test the Internet connection and hardware but also check the slideshow so
that it looks and preforms as expected.
·
Practicing and rehearsing was done. We did It
all, and met up tons of times to get our webinar working great.
- Re-imagine
your webinar. Give prospects an idea of what to expect and help drive them
to register for the event.
·
Great tips and hints to help nail an interview,
from multiple perspectives using humor and knowledge.
- Encourage
audience members to interact. Most webinars have a live chat that allows
the audience to ask questions during the live events.
·
We will let our audience know that questions
throughout are awesome and welcomed.
- Encourage
speaker-attendee interaction. Build some interactions into the
presentation itself. Stop to answer incoming questions instead of saving
them to the end.
·
We are using a prerecorded video. Using pause
will be critical to answering our live questions.
- Record
your event. You can then reimagine that recording in various ways to
deliver maximum return on investment from your webinar.
·
We prerecorded our video to enhance viewing
experience with music, slides, and lots of useful information.
- Optimize
for sharing. Upload your webinar presentation and slide notes to
SlideShare, and make sure they are optimized for search. Use plenty of
relevant words to tag the webinar so users can find your content during
searches.
·
We used tags in our video so people can find it
- Spread
it around. Upload it to many sites so more and more people can view
it.
·
We uploaded it to our blog, youtube, and
twitter.
- Plan
for a disaster. Everything doesn't go as it is planned so be prepared to
fix something on the fly and how to recover when something unexpected
happens.
·
If things do not go as planned, we have our
webinar uploaded to various sources for more options to view.
- Create
feedback. Create a survey that you can collect after webinar. This is will
show you how it went and if there is any changes you might want to consider.
·
-We created an awesome survey for viewers to take
after they attend our webinar.
- Make
sure you try out different webinar sites. Many are good but none of them are
perfect. They all have their pros and cons.
·
-We looked at different options in preparation for
our webinar. For all 5 of us, prerecording seemed the best option for our
group.
